Fully Remote (International) | Full-Time Contractor | Paid in USD $7.25 – $10.25 USD/hour, based on experience and demonstrated results
Can you launch a lead-generation campaign, read the data, and know exactly what to fix? Do you understand _why_ an ad underperforms — and what to test next? If paid advertising is your craft, keep reading.
We're hiring a **Senior Media Buyer** on behalf of a U.S.-based marketing agency serving home service and remodeling brands. You'll own paid ad campaigns across Facebook and Instagram for 8–12 client accounts — driving real leads for real businesses, with your results visible every single week.
This is a performance-driven role. Vanity metrics don't matter here. CPL, ROAS, and conversion rates do.
What You'll Do:
Campaign Management
* Launch, monitor, and scale campaigns across Facebook and Instagram
* Own 8–12 client ad accounts simultaneously
* Run structured A/B tests on creatives, audiences, headlines, and offers
* Analyze performance data and make optimization decisions based on real results — not hunches
Creative & Copy
* Write direct-response ad copy in English for lead generation campaigns
* Build static ad creatives using Canva and Midjourney
* Contribute to creative strategy and funnel optimization
Reporting & Communication
* Track and report on the KPIs that matter: CPL, CTR, ROAS, and conversion rates
* Communicate campaign updates and performance insights to the internal team
* Flag issues early — and bring solutions, not just problems
What We're Looking For:
* 3+ years of hands-on experience running Facebook/Meta Ads, ideally for U.S. or English-speaking markets
* Deep understanding of lead generation and direct-response advertising
* Proven experience managing multiple client accounts at once
* Ability to read ad metrics and make data-driven optimization calls
* Proficiency with Meta Ads Manager, Canva, and Midjourney
* Excellent written English — you can write ad copy that converts American homeowners, not just communicate clearly
* Organized, detail-oriented, and proactive in communication
* Reliable home office setup with stable, high-speed internet
* Availability to work U.S. business hours: Monday–Friday, 9:00am–5:00pm U.S. Pacific Time, year-round. Please check what this schedule means in your time zone before applying, and apply only if it works for you long-term.
Nice to Have:
* Experience in home services, construction, remodeling, or local lead generation
* Familiarity with CRM integrations and conversion tracking (GoHighLevel)
* Static ad concepts you designed that produced measurable results
* Meta Certified Media Buying Professional certification
In your introductory message, please include your full name, email address, and the position you're applying for so we can send the next step of the application process.
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